Dear Future Content Intern,

Now that the Launchpad internship is drawing to a close, I can officially say I kind of know what I’m doing. It took a little bit of trial and error to get the hang of it. So let me save you the trouble and share my seasoned expertise with you.

You are not simply creating social media content for projects assigned to you, but you are also responsible for the Launchpad Blog. You assign, write, edit, and manage the content for the blog. More importantly you must understand and write according to the voice of the blog. This was probably the most difficult part for me, not simply because I had to find it myself, but because I also had to also communicate that to my fellow interns. To help explain, I’ve attached past blog posts that illustrate each point I’m making.

Be imaginative - As interns of a full-service digital agency, our primary objective is to be imaginative in everything we do. And that includes our work for the blog. Take ordinary office topics and reimagine them in a way that hasn’t been done before. Maybe you found a conversation with your mentor particularly inspiring and want to share. Or maybe taking selfies in different locations in the office seemed like a great idea and you wanted to write about it. Find your inspiration. Be creative. And write to your heart’s content.
Cater to the audience - We aren’t writing for the folks that run Fortune 500 companies. We are writing for ourselves and for our peers. I bet that as you were scrambling to get ready the night before your first day on the job, you were scrolling through the Launchpad blog. Remember yourself then and think about what you would have wanted to read. Would you want to read about the last dip in the stock market or why playing volleyball with your co-workers is awesome? Yea, I thought so.
Be casual and conversational - Since we are targeting our peers, we need to write as if we were talking to them. This rule not only applies to your writing style, but also the format through which you want to tell your story. This is where your personal brand can come to life. Save the “thou” and “whilst” for another time and express yourself through memes and GIFs if it feels right. You already got the position, so let there’s no need to continue to impress with formalities. Instead dazzle with your unique perspective.
Tell a story - Perhaps the most difficult part of the blog is remembering to engage the audience through storytelling. You need to reign in your creativity and construct it, not only imaginatively, but also coherently. Tell your story from beginning to end, always asking why? Within an agency there are so many stories to tell, whether that’s the transition from intern life to agency life, the first week of Launchpad to the last week, or the concepting process from brainstorming ideas to giving the presentation. Find your story, ask yourself why you are interested in writing it, and WRITE.
Tie it back to HLK - While this may be the most obvious, it still needs to be said. This blog celebrates your creativity, but there must be some connection back to HLK. You can’t simply write about your last Chipotle burrito because it tasted good. Maybe you discovered that a Chipotle burrito is really a metaphor for the diverse talent in the office (the Creative team is the guac that’s bursting with flavor while Account Management is the tortilla keeping everything together). Whatever you decide to write about, make sure it somehow reflects the culture at HLK as well as your personal experience and the lessons learned.

You are a reflection of the agency and are given an opportunity to have direct contact with others to express your personal experience as an intern of HLK. This is your chance to teach, tell a story, and exercise your creative abilities in anyway you choose.

May the creative force be with you.

Sincerely,

Current Content Intern