Chapter 6 — Mission Complete

Six weeks blasted by at the HLK Launchpad Internship. Shoutout to the Saterns: Angel Macaalay, Cindy Chou, Tayla Whitley, Joerdan Carney, Grace Newlin, and Caroline Mansfield who completed two outstanding campaigns. We learned A TON including how agency life runs, presenting, addressing feedback, and giving 100% of our energy. Get the inside scoop on how HLK impacted us.

What’s your biggest takeaway from the HLK Launchpad program? 

My biggest takeaway from the HLK Launchpad program is how important communication is in the advertising industry. Good communication results in good team work and an overall successful campaign!

— Angel Macaalay, Media Strategist 

My biggest takeaway was that I learned how to tell a story through strategic planning and found out that I really like this position and would consider it as my future career. I learned that planning is not only presenting what you found about the audience but also telling the story of them, which is something that I found super interesting!

— Cindy Chou, Planner

I learned a lot about myself during this internship and what I could improve on but the biggest takeaway is that you can never learn too much, no such thing! We are all constant learners.

— Tayla Whitley, PR Manager

All the research and revisions that it takes to put together a presentation. I really enjoyed learning from my mentor and working with the fellow interns to find out what makes a successful pitch deck and creating our own.

— Joerdan Carney, Art Director

My biggest takeaway is I LOVE WRITING!!! I have never written so much every day and I know this is the career I was to pursue now. I learned so much about writing as well as what the other positions do. Partnering with the art director, Joerdan, allowed me to practice creative communication. 

— Grace Newlin, Copywriter

What is something you will miss from the past six weeks? 

Something I will miss from the past six weeks is using Slack and waking up early!

— Angel Macaalay, Media Strategist 

Something that I will miss is talking to my fellow Saterns and mentor. I loved working with them and my mentor Kendall has been super helpful and welcoming and I felt really lucky to have met them through this program!

— Cindy Chou, Planner

I will miss logging on to zoom seeing the beautiful faces of my teammates and HLK team! 

— Tayla Whitley, PR Manager

I’ll really miss the collaborative brainstorms and being able to go into the office. Even though I didn’t make it in as much as I’d have liked to, the HLK office space is very cool and the employees are so helpful and welcoming.

— Joerdan Carney, Art Director

I will miss the collaboration and chance to share my ideas with people high up in the industry. I will miss my fellow interns and hope our paths cross in the future. It will be strange not meeting with my mentor, Jamie, every day!

— Grace Newlin, Copywriter

What was your favorite brand to work on: Greenridge Farm or Bayer PMPH?

My favorite brand to work on is Greenridge Farm. It was so fun to creatively come up with new ideas for a new campaign:) 

— Angel Macaalay, Media Strategist 

My favorite has to be Greenridge Farm because the audience was more relatable than PMPH, and we also had a bit more room for creative concepts and partnerships!x

— Cindy Chou, Planner

My favorite was Greenridge Farm, who doesn't love talking about food haha

— Tayla Whitley, PR Manager

I liked both for different reasons. I think Greenridge Farm appealed more to my creative brain, pushing us to come up with unique campaign concepts. Working on Bayer  PMPH was a great experience in finding the right direction. One that speaks both to the strength of an existing, large brand and our creative insight. I’m definitely learned a lot from both and had a great experience at the HLK Launchpad Internship. Thank you so much!

— Joerdan Carney, Art Director

I loved Greenridge Farm because I personally love writing from a playful tone of voice. I liked pushing the envelope with creative ideas and I think the work turned out great! As for Bayer PMPH, the challenge turned out to be rewarding. While I struggled with the campaign at first, I pushed through and created meaningful work for the PMPs! 

— Grace Newlin, Copywriter

What are you looking forward to this fall?

I am looking forward to the return of pumpkin spice lattes this fall

— Angel Macaalay, Media Strategist 

I look forward to starting my senior year and making more memories with my friends!

— Cindy Chou, Planner

 I am looking forward to changing my fall wardrobe love fall fashion

— Tayla Whitley, PR Manager

I’m looking forward to the nice, cool weather! Summer is great, but nothing beats sweater weather!

— Joerdan Carney, Art Director

The weather!!! Fall is the best season. Rain. Football games. Sweaters. I am excited to head into my senior year of college and catch up with my friends. 

— Grace Newlin, Copywriter

Week 5: Hitting Turbulence

This week, we were down to the wire for our practice pitch. Let’s take a look at our challenges and successes of the week. 

The challenges. Our task is to promote a new loyalty program and encourage sign-ups… but we don’t know what the details of the program are. With a little extra brain power from our jetpacks, we were able to overcome the obstacle. Finding a tone posed as tricky, compared to the lighthearted tone of Greenridge Farm—especially with professionals as our audience, not the average American. We went back and forth on creative concepts and how to fit our big ideas into a small budget. Given that, we still had to understand what the heck pest management even is! While we hit many bumps in the road, they did not slow us down! 

Now, for the positives. We discovered a great insight about our pest management professionals (PMPs): they aren’t just bug killers, they’re business owners. With a solid strategy in place, Cindy passed the baton off to the creative and media teams to bring the insight to life! Quotes from pest controllers helped us get into the minds of PMPs and understand their day-to-day highs and lows. Together, we pulled through with a strong practice pitch campaign! Our feedback will lead us into next week. The internship is almost over and we can’t wait to end it with a bang.

For this week’s Q&A, we decided to keep it fun. 

What show are you currently watching? 

I'm currently rewatching Stranger Things! Season four was too good so I had to start the whole thing again. Watching the cast grow up makes me feel old though! 

—Cindy Chou, Planner

I am currently watching Only Murders in the Building! I love Steve Martin and Martin Short acting with Selena!

—Caroline Mansfield, Account Manager

I am currently watching New Girl! I love to cycle through easy-to-watch sitcoms throughout the year! 

—Grace Newlin, Copywriter

The Chi!

—Tayla Whitley, PR Manager 

What’s a binge-worthy show recommendation you have? 

Binge-worthy show recommendation: Gossip Girl all the way!

—Angel Macaalay, Media Strategist

The Wilds on Amazon Prime!!! 

—Grace Newlin, Copywriter

The Handmaid’s Tale!  

—Tayla Whitley, PR Manager 

What’s your favorite summer activity? 

Walking around the city of Chicago and trying outdoor restaurants!

—Angel Macaalay, Media Strategist

I love going to the drive-in movies! You don’t have to sneak in snacks, you can talk, and the ambiance is chef’s kiss. I also love swimming in Lake Tahoe! 

—Grace Newlin, Copywriter 

If you had to have an insect for a pet what would it be?

I’m not a big insect person. But beekeeping has always been something that interests me. Not exactly pets, but I’d be more likely to coexist with a beehive than any other creepy crawly.

—Jordan Carney, Art Director

I’ve always dreamed of having a greenhouse in my backyard filled with butterflies!! As a kid, my mom and I raised caterpillars each summer. It’s so fun to watch them grow! 

—Grace Newlin, Copywriter

Week 4: Changing Course

For the last three weeks, us Saterns have worked up an appetite — researching food all day, writing about it, and looking at photos of it. Now, our appetites have steered in the opposite direction. That’s right, we have a new client! And, it’s bugs. EW! Photos of insects are a little more gruesome than food (especially the termites). Nonetheless, we are excited for a new challenge and all the creative avenues pests can lead us. With one deck under our belts, we have confidence heading into the new one (and some nerves, of course).  

Have you experienced a run-in with pests/rodents? Describe it! 

Oh gosh yes! I saw a rat run across the street while my friends and I were walking from dinner downtown. So scared, haha! We hurried to the car. 

— Tayla Whitley, PR Manager

I had a bad case of fruit flies in my college apartment in Oregon. It was nasty! I keep all my produce in the fridge now! 

— Grace Newlin, Copywriter

Favorite movie starring a(n) insect/rodent?

I LOVE Ratatouille so much!! I've seen it so many times and the food in it just looks so good haha.

— Cindy Chou, Planner 

Stuart Little.

— Tayla Whitley, PR Manager

As a kid, I loved Flushed Away. I don’t think I’ve seen it since. Otherwise, Ratatouille!! I love the soundtrack!

 — Grace Newlin, Copywriter

The Bee Movie! 

— Angel Macaalay, Media Strategist

What’s a pest (pet-peeve) you have in your own life? 

Liars! Just be honest

— Tayla Whitley, PR Manager

Share your favorite insect/rodent meme! 

— Tayla Whitley, PR Manager

Chapter 3: Landing

What’s the saying? Third week is the charm? Well, you don’t need luck or magic when you have hard work, creative thinkers, and strong women on your team. The Saterns pulled through with nonstop determination and dedication this week! We killed the final pitch but before we get into that, let’s recap the week: 

Monday 

Us Saterns were immune to the Monday blues this week. After a weekend of absorbing feedback, we jumped head-first into editing, drafting, and concepting. We refined our strategy and detailed our media plan. As for the creative, we brainstormed concepts that would drive trial and sales, not just promotion. 

Tuesday

Taco Tuesday? More like Turkey Tuesday at Greenridge Farm. We narrowed our creative concept down to an event titled “Unfiltered Feast” where customers can try Greenridge Farm products from a delectable food truck and post an unfiltered thought to a wall. 

Wednesday

One day until the practice pitch and our fingers are sore from all of this typing! It’s fun to watch as our initials bounce from slide to slide on the campaign deck. Grace, the grammar detective, peeled her eyes for missing commas and run-on sentences. Joerdan, the design expert, brightened the deck with colors and pictures. Our account aficionado, Caroline, organized and researched alongside our prestigious planner, Cindy. Passionate PR strategist, Tayla, made our ideas come to life through real-world examples. And the media master, Angel, brought the brains with a detailed strategy. Good job team! 

Thursday

Sometimes those last minute changes are what you need to transform something from good to great. Then, after two practice runs, we felt confident heading into our final pitch — and — drumroll, please —

MISSION SUCCESSFUL!!! We received outstanding feedback from the HLK all-stars and experts. Our team is beaming with pride and dancing behind our zoom screens. 

Whooaaa we’re halfway there. Three weeks down. Three more to go. We are pumped for Monday’s Project Two Kickoff. After completing our first campaign, we feel smarter heading into our second one. Let’s get after it! 

All of this talk about food has me thinking… Hey Saterns, what is your favorite food? 

My favorite food is baked tofu over a bed of rice and sautéed veggies. I can’t forget the soy sauce and sriracha! 

Grace Newlin, Copywriter

Chicken strips with buffalo sauce and ranch :) 

Caroline Mansfield, Account Manager

My favorite food is cheese pizza! 

— Tayla Whitley, PR Manager

It's difficult to choose just one. Recently I've had a craving for Thai yellow curry and chicken. It's definitely one of my top foods!

 — Joerdan Carney, Art Director 

One of my favorite foods would have to be classic Korean Bimimbap (rice bowl with Korean meat and lots of veggies)!

— Angel Macaalay, Media Strategist

Chapter 2: Gaining Speed

Our mission ran smoothly this week while preparing for our first checkpoint: the practice pitch. When experiencing turbulence, we called our mentors back at the space station who helped us lift off.

We put our helmets together to solve Greenridge Farm’s ask: encourage consumers to give their products a try. First, we defined our target audience as millennial women. Researching their psychographics led us to discover our insight: balance. From there, the creative team came up with three unique concepts. While gravity pulled us in many directions this week, we look forward to next week—landing on one big idea.

The practice pitch. Our jetpacks kicked into high gear and we killed our presentation! One week. 79 slides. And a lotttttt of research went into our deck. Let’s take a moment to pat ourselves on the back, woohoo! The mentors loved our idea “In a World Full of Filters, We Keep it Natural.”

And while we know more about deli meat than we ever thought we would, we are excited to continue perfecting our mission.

I asked my fellow Saterns:

What is the most helpful thing you learned from your mentor this week?

My mentor Kendall has helped me so much in the past week! Whenever I felt stuck or needed some advice on our project, she was always glad to chat with me and provide me with insights that helped me understand how to proceed. I think the most helpful thing is that as a brand planner, she taught me how to look at the project and see it as a story we are telling, and how to focus on each of the points we are making. Her advice has been amazing and I'm so thankful that she always takes so much effort to mentor me!

— Cindy Chou, Planner

My mentor, Jamie, helped me SO much this week. She was always eager to lend a helping hand and went above and beyond to teach me. I’m sure she is sick of hearing the Slack tone every time I message her. Jamie taught me how creative concept write-ups can explain and lead to my creative ideas. She told me everything can be rewritten to sound more copywritten and to pay attention to details—small changes can make a big impact on tone.

— Grace Newlin, Copywriter

The most helpful thing that I learned from my mentor this week was what specific media outlets PR focuses on and how to use these outlets to the best of our ability to accommodate the client.

— Tayla Whitley, PR Manager

Melissa has helped me understand the important steps to take when looking at our Greenridge Farm campaign. She allowed me to sit in on a meeting with her to see how a real advertising team presents to a client. It was very interesting to see!

— Caroline Mansfield, Account Manager

I got a lot of great advice from my mentor, Jasmyne, this week! One was to think from the viewers perspective and ask yourself, would they understand the general message just from a glance? Taking a step back can help reveal strengths and weaknesses to work off of, and I will definitely be using this advice moving forward!

— Joerdan Carney, Art Director

What are you looking forward to next week?

I'm looking forward to presenting our final pitch as a team as we've all been working so hard on our project!

— Angel Macaalay, Media Strategist

I'm looking forward to working together on this final pitch!

— Joerdan Carney, Art Director

Chapter 1: Orbiting Saturn

BREAKING NEWS: Astronauts found a new discovery on Saturn this week—six creative and eager interns named, “The Saterns.” They sent us a blog to provide insight into what life is like up there. Take a look: 

Hello Earthlings! We are The Saterns. Did you know a day on Saturn equates to around 10 hours and 14 minutes on Earth? That means we work fast-paced. This week, we blasted off into our mission: how to uplift the voice of a small deli-meat brand. We are determined to discover a strong strategy and creative concepts to present next week! 

Meet The Saterns: 


Name: Tayla Whitley

Position: PR Manager

School: Lindenwood University

If you had the chance to design a planet, what would it look like?

Definitely anything big, bright, pink with sparkles.

What celebrity would you want to travel with you in your spaceship?

Rihanna, so that we can talk about beauty products and regimens all day.

🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐

Name: Caroline Mansfield

Position: Account Manager 

School: University of Missouri, Columbia

If you had the chance to name a planet, what would it be? 

I would name a planet Athena because she’s my favorite Greek mythology goddess. She’s an independent boss lady, just like all the Satern gals.

If you had the chance to design a planet, what would it look like? 

The planet would be silver with a metallic shine. It would also have a gold ring around it to symbolize Athena.

Favorite space movie? 

My favorite space movies would have to be Star Wars. I don’t think I have seen any other space movies but I grew up watching Star Wars with my dad.

What celebrity would you want to travel with you in your spaceship? 

I would travel to space with Pete Davidson because he was planning to go to space this year and unfortunately could not go. He would make me laugh the whole way and he could tell me all about Kim K.

🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐

Name: Cindy Chou

Position: Brand Planner

School: Clemson University

If you had the chance to design a planet, what would it look like?

If I had the chance to design a planet, it would be pink and with little shiny satellites surrounding it!

🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐

 Name: Grace Newlin

Position: Copywriter 

School: University of Oregon

If you had the chance to name a planet, what would it be? 

“Mira,” derived from the Latin word meaning “wonder.”

If you had the chance to design a planet, what would it look like? 

I’d design a blue and orange marble-like planet with shiny rings that bend and curve like squiggles! 

Favorite space movie? 

The Martian or Star Wars.

🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐

Name: Angel Macaalay

Position: Media Strategist 

School: The University of Illinois Urbana Champaign

Favorite space movie? 

My favorite space movie is The Martian

What celebrity would you want to travel with you in your spaceship? 

If I had the chance to bring one person to space with me, it would not be a celebrity. I would bring Bella, my golden retriever!

🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐 🪐

Name: Joerdan Carney

Position: Art Director

School: University of Missouri - St. Louis

If you had the chance to design a planet, what would it look like?

I would love to design a planet with lots of green architecture. Depending on where you go you’d see quaint cottages built into hills and trees, hidden oasis beneath the desert, bridges made out of roots, and skyscrapers covered in blooms. Like the natural wonders we have here, but ratcheted up to 3000X.

Favorite Space Movie?

By Grabthar’s hammer, it’s gotta be Galaxy Quest.

What celebrity would you want to travel with you in your spaceship?

Lady Gaga. I just feel like she could totally own space travel. The galaxy would love her. 

Chapter 6: Coming Back to Earth

Earth to MoonwaHLKers…it’s time to come back down to Earth. Sadly, week six means our time in the Launchpad program is coming to a close. 

We’ve had such a great experience waHLKing on the moon, learning new things about working in the real world and facing the inevitable challenges that come with being in space. But hey, we made it! 

This week we are presenting our final project about Bayer TNO, and then we will officially come in for landing and pass our spacesuits to the Session 2 Launchpadders. But first…one last question for the MoonwaHLKers! What was your favorite memory from being in space over the past six weeks?

“My favorite memory from the Launchpad program was being in the office! I loved getting to know the other interns this way, and we really bonded from working together each day. It was fun having them around when we needed to take brain breaks, go pick up lunch or even just to rant about random things. I’ll never forget awkwardly getting moved out of conference rooms because we didn’t realize there was a scheduled meeting in there. I also loved being able to meet with my mentor (shoutout Bella) in person and getting to know the other people in the office as well. I’m so glad in-person work is finally starting to come back!” - Ashley Byer 

“The past six weeks have been filled with memories that will last a lifetime. I think my favorite part was getting to know the HLK mentors (especially my mentor Tom!!!!) and employees through coffee chats or random conversations while I was making tea in the kitchen! I loved hearing all the insights and advice they had to give. My other favorite part was growing close with each other and having lots of inside jokes or random conversations that led to lots of laughter and fun.” - Mallory Kimes

“Some favorite memories from my time in this Launchpad program are all of the zoom calls, google meets, and audio calls with my mentor, Torie, and the other interns. I love how this program had us all spend so much time together because it really strengthened our professional and personal relationships. Everyday I feel like I’m logging on to speak with really cool, creative, and inspirational people - and that’s the best part about working with HLK.” - Erin Wunderlich

My favorite memories from our time here at HLK is picking the brain of my mentors and those that work here. Utilizing their knowledge and expertise allowed me to create my best work possible. It also allowed me to grow as an individual immensely because there are things that I will take with me for the rest of my career in advertising. I am extremely grateful for all the conversations and experiences I have had during the time of my internship and will apply them to every aspect of my professional career.” -Collin Clark

“My favorite memory of the last six weeks would definitely have to be getting the chance to work with so many other talented people. I think it's really cool to meet people who care about the same things you do and it just creates such a fun work environment. Everyday in the office was a fun day, and it made the internship shorter, which is so sad!” - Margaret Fitzgerald

“My favorite memory (or memories) was working on a full advertising team that covered all agency roles doing real projects. For me and many of my fellow MoonwaHLKers, it was our first experience like this. While it was challenging at times, having a team working with you made the job fun and easier through the whole journey.” - Hunter Bickel

“My favorite memory was going to Cherokee Street with my mentor to work from somewhere else. We struggled to find WIFI, but we made it work and I was able to shadow one of her meetings. We also got pastries, which were much needed after lots of hard work. I will always remember the wonderful bonds that I created through Launchpad.” - Haley Hoffman

Thanks for everything, HLK! We will miss our time as MoonwaHLKers and wish all the best to the future interns and everyone at the company. 

Signing off, 

The MoonwaHLKers

Chapter 5: Preparing for The End

This week marks week 5 of our Launchpad internship for HLK. We are currently working on our project for Bayer Turf and Ornamental. We have finalized our presentation on the grounds of our practice pitch that we presented on Thursday. Things went smoothly, and we received a lot of well rounded feedback we cannot wait to work with.

Our stance going into this practice pitch versus the first one was on the basis of having less the more on our deliverables. Our practice pitch for ACS contained a lot of finalized products and information that we did not have to change too much going into the final pitch the following week. We wanted to challenge ourselves and create a different experience by presenting a different form of our deliverables. This time around, we prepared lots of different ideas so we could get feedback for the most well-liked and efficient campaign. 

Throughout the past 5 week, we have faced many challenges, hurdled them, and gained so much knowledge on our journey. T-1 week till we reach our destination, and we are all very thankful for our time at HLK and can show you through our reflections.

What is one aspect of yourself that you have grown over these past 5 weeks?

“I have learned and grown so much through this program. One of the biggest things I learned is that you might be good at something you never even thought about before. I didn't even know what brand planning was before coming into this internship, but now I feel like I could take what I learned and apply it to other jobs or opportunities. I have also learned that there are so many more jobs and pieces to advertising than I had originally thought, and everyone's position matters and contributes a piece to the puzzle. I feel more confident going out into the real world after this internship!”

- Ashley Byer

“One aspect of myself that I’ve grown over the past 6 weeks are the group-working skills needed in a professional setting. I’ve learned a lot about myself since working very closely with the other interns, and I’ve realized that it’s very different from a school project. With these new skills and knowledge, I feel more confident in my ability to communicate with others even in tough or uncomfortable situations. My experiences as a Launchpad intern will help carry me in any new opportunity that my future may hold.”

- Erin Wunderlich 

“Over the past 5 weeks, I feel like my knowledge in PR and creative agencies has grown tremendously, and I feel more confident in my brainstorms, conversations, and networking abilities. I have reached out to many people for their insights and perspective on both my work and strategic communications in general, and by doing so, I have a newfound appreciation for and confidence in my ability to ask for help and implement others’ advice to make the best work possible.”

- Mallory Kimes

“During the length of the internship I have grown immensely. The biggest aspect of my skill set that has grown the most is my formatting and presenting of slide decks and pitches. Arranging my slides in an understandable and intriguing manner is a skill that I have honed during the internship and will continue to grow as I further my career.” 

- Collin Clark

Over the past few weeks at HLK, I feel like I have really rounded out the fact that this is the industry I 100% want to work in. I love the fast paced working style and I have really enjoyed getting to learn every aspect of the industry and how well they all mesh together to create campaigns. It is really cool to be a part of it!

- Margaret Fitzgerald

I really noticed myself coming out of my shell much quicker than normal through this internship. The group of interns and others at HLK made this so easy for me since everyone I interacted with was so amazing and welcoming.”

- Haley Hoffman

“By far and away, my communication skills have grown the most in this internship. With the way we all have to work together in this job, it’s pushed me to be a better communicator. Both keeping my group members updated on what I’m doing, what I need help with, and expressing my honest thoughts and opinions.”

- Hunter Bickel

Chapter 4: Embarking On a New Mission

Hey there Launchpad followers!

Week 4 means new project week; and us MoonwaHLKers could not be more excited! As Haley, our art director, wrote last week, we soared through our American Cancer Society final pitch with flying colors. I can speak for us all when I say that although our first project was completed, we were ready to kick start something new and learn more about a new project. Our new project we are working on is for Bayer’s Turf and Ornamentals department, where we are finding ways to reach municipal golf courses and expand Bayer’s client base. It has been truly a good time strategizing this project, and getting to learn more about golf is always a plus too!

With this new mention of golf courses, we have to remember the athletes that golfers are! So.. MoonwaHLKers.. If you could be famous for any sport, what would it be?


“If I could be famous for any sport, I think I would be famous for gymnastics. I think it would be incredible to be that fearless, and to just be able to throw a flip in the air at any time!” - Margaret Fitzgerald

“I think I would want to be recognized for soccer or surfing. Soccer naturally comes as my first answer from my 12 year career of playing and following all of my favorite players hoping to be like them one day. But in a more imaginative sense, I wish I was the world’s greatest surfer because I think that lifestyle is so fun, and I would love to spend my days at the beach in the water.” - Mallory Kimes

“I would either be famous for hockey or golf, both two of my favorite sports. If I had to pick one, it would probably be golf because I actually played it. If I could be half the electric factory Tiger Woods was on the golf course with his long drives, bold shot choices, and clutch putts, plus travel the world playing golf, that would be legendary.”   - Hunter Bickel

“I definitely would be famous for playing golf. Golf is one of the only professional sports in the world that you can play till you're 80 years old. The difference between an amatuer and a professional golfer is so large that I can’t believe how good professionals truely are. I would also have the upper hand when astonishing and demolishing my friends everytime we hit the course and play. Being famous in golf would be something that one could enjoy for their entire life.”

  • Collin Clark

“I would definitely want to be famous for gymnastics as well (sorry Margaret). I did gymnastics as a little girl and loved it so much. I think there is something so rewarding about pushing yourself and your body to new limits and seeing all of your hard work pay off, and gymnastics is something that requires so much determination. Gymnastics is so fun to watch and I feel like it would be even more fun to be the one jumping and flipping everywhere! It would also be a great way to get my energy out.”  - Ashley Byer

“If I could be famous for any sport, I would definitely have to choose horseback riding. I’ve been riding horses since I was a little girl (about 5 years old!) and still love to do it to this day. Although I don’t compete in shows, I love the pure feelings of adrenaline, euphoria, and self-accomplishment after a good ride.” - Erin Wunderlich

“I’ve always been intrigued by Olympic Curling. The strategy and teamwork appeals to me, so I would want to be famous for curling! Not to mention, it just looks awesome to play. I’ve never played before, but maybe I need to try — it’s never too late!” - Haley Hoffman

Chapter 3: Prepare for Landing

Attention launchpad passengers, we are beginning our descent to the end of Project 1. Our intern group went to infinity and beyond for this project and I couldn’t be happier to be a part of this team! Chapter 3 was, in my opinion, the most thrilling chapter yet. Spoiler alert: our team pushed ourselves and the concept, implemented feedback and reached the stars at the final presentation.  

I think I speak for all of the MoonwaHLKers when I say I am very proud of what we accomplished. For us all, this was our first real experience working at an agency, working with a big team, and working to make a campaign worthy of the American Cancer Society of Missouri. As someone whose family has been affected by breast cancer, this project meant much more than simply flexing my creative muscle. I hope that our work on this campaign can inspire more mammograms, more early detections, and more hope for the future.

Speaking of the future, we now look to the next chapter of starting our second and final Launchpad project. I’ll hand it over to my co-captains to answer this: 

What Jetsons-esque gadget would you want to invent?

Ashley: I would want to invent a gadget that could make me time travel! I would love to go back in time and relive some of my favorite moments and memories, but also travel to the future to see what my life is like and what crazy things are happening!

Collin: I definitely would invent some sort of gadget that would turn water to food instantly. After you were done eating you could then zap it right back into water. A Cloudy with a Chance of Meatballs esque device would be amazing. Zapping it back to water would also reduce food waste that we produce and plastic waste as you would not have to buy things premade or even groceries! There would be so many benefits to this device if we could just slap on our spray on shoes and come up with something like this.

Erin: I would love to fly! I think the device I would invent would be a flying hoverboard or bicycle that could take me as far and high as I wanted. Ever since I was a kid, I loved watching the Jetsons and always wished I could go for a ride in one of their flying cars. 

Haley: Putting away laundry is my most loathed chore. Why should I put clothes away when I will eventually get them back out? While I enjoy the sight of a clean room, my “not dirty enough to wash” clothes chair begs to differ. If I invented any futuristic gadget, it would be a gadget to put away laundry for me.

Hunter: I would invent a device that would zap me to sleep when I want to go to sleep and it makes me stay asleep until it zaps me awake when I want to wake up (at a set time like an alarm). All my life I have had trouble falling asleep and/or trouble falling back asleep when I wake up too early. 

Mallory: Easy. I would create a remote or device that teleports you with the click of a button so that I could just travel anywhere and everywhere. I would not have to worry about spending money on gas or plane tickets, and instead, I could spend it on more experiential activities in locations all over the world. (This also means I could teleport myself back and forth from my favorite restaurant to get the best buffalo chicken wrap ever!!!!)

Margaret: Like George Jetson’s Blaster Ray Gun, I would want to invent something that could simply blast me into another location. As someone who is plagued with car problems, having the ability to teleport would be ideal.

Chapter 2: MoonwaHLKers SCREENED and Launched ✓

This week, the interns really hit the ground running… or should I say left the ground flying. With virtual intern meetings everyday, sending hundreds of messages via Slack, working with our mentors, and having some in-person fun in the office, we have been BUSY! All of us agree that the past two weeks have been informative, educational, inspirational, and most importantly, FUN!

This week, we put together our knowledge, research, and guidance from mentors to make our first slide deck for the American Cancer Society. We have been working on a campaign to increase awareness and prioritization for preventative health, specifically breast cancer screenings, in Missouri. On Thursday, we gave our first pitch to our mentors and account team, and overall, I would say mission accomplished. Although it was not perfect, we came prepared with lots of information and strategies to present and discuss. We received lots of feedback and advice, and we cannot wait to implement it and present our final pitch for ACS in Week 3!

Our conversations the past week have been surrounding screens: how to screen, where to screen, and all the different types of screens (health, tablet, movie, window, etc.)

Now MoonwaHLKers… with all this talk of screens, let’s get to know each other a bit more: what on-screen TV or movie character do you represent and why?!

“I would say I am a mix of Lorelai Gilmore from Gilmore Girls and Chandler Bing from Friends. From Lorelai, I definitely take on her talkative, free-spirit personality with her passion and independence. I would call myself a go-getter like Lorelai as well because I work hard to achieve my dreams. On the flip side, I take on Chandler Bing’s personality through his sarcasm and wit (at least I think I do or else that’s awkward).” 

-Mallory Kimes

“I think I’m similar to Pam from the Office. Over the course of the show, she comes out of her shell and learns to love herself, gains confidence, and is not afraid to say what she thinks. She is also super goofy, has a great sense of humor, and loves to paint - which are some traits I have in common with her. I’m still on my own journey to self-love and confidence, but I’m hoping to become as strong as her one day.”

-Erin Wunderlich

“I think that the Disney princess and movie ‘Moana’ really represents me well because I am always looking for adventure! Moana stays busy doing new things and exploring around her home island and off the island too, and I love to travel and do fun things in St. Louis while I’m home. My personality is also similar to Moana’s determined and outgoing character, while also staying focused on the task at hand.” 

 - Ashley Byer  

“I am like Russell from Up. I am jolly, positive, and adventurous just like he is. Even though I can never live up to his boy scout greatness, considering I only did cub scouts for two weeks, I think I embody his determined spirit. I also sometimes tend to have his ‘in your face’ social energy and his ‘go with the flow’ attitude.” 

- Hunter Bickel

“I would definitely describe myself as the lovechild of Jessica Day (New Girl) and Michael Scott (The Office). I have a tendency to sing most of the things that I say like Jess does and often am plagued with Michael’s high-strung personality. I also have the funny side of Jess with the impending doom side of Michael. I think I need a little bit more of Jess’ careless attitude and Michael’s determination to succeed. This combo can make for someone really funny (which I kind of think.. I am).” 

     - Margaret Fitzgerald

“I would say a cartoon character I identify with is Garfield in respects to I am definitely not a morning person and hate Mondays. My Grandma makes the best lasagna and I can’t help but feel exactly like him when she makes it. Though I am not quite as grumpy as him, I feel as though everyone has a little Garfield in them every now and then. 

-Collin Clark

“My family always said I looked like Boo from Monsters Inc. when I was little. That would always make me angry, but now that I think about it, the comparison is spot on! Boo is one determined gal who’s not afraid to take on scary monsters, and neither am I. Boo also enjoys silly moments and loves a good laugh. One of the few words she knows how to say is “kitty,” which happens to be the name of my boyfriend and I’s cat. 

  -Haley Hoffman

Chapter 1: Get Ready to MoonwaHLK

Hey all HLK’ers! Welcome to session one of the 2022 Launchpad Program. 

Meet the MoonWaHLKers. As the first (star ⭐) internship group to walk the moon, we’d say our week has been full of twinkling ideas, colossal exploration and out of this world collaboration. 

Throughout week one, we (did I mention we’re the star interns?) are busy brainstorming, sharing google docs, and exploring the office while figuring out a hybrid - remote & in person - working experience. 

Now that's one small step for HLK, but one giant leap for internkind. So, without further ado, let’s introduce ourselves! 

Ashley Byer

Ashley Byer — Planner Intern

School: University of Georgia

What I’m Most Excited For: Getting in person experience!

Word to Describe Ourselves: Energetic 

What I Would Miss the Most in Space: Microwave popcorn 🍿

Mallory Kimes

Mallory Kimes — PR Manager Intern

School: Indiana University

What I’m Most Excited For: To get hands-on experience working with a team on impactful projects and having the opportunity to learn more from my mentor and employees.

Word to Describe Ourselves: Spontaneous!!!

What I Would Miss the Most in Space: Most definitely buffalo chicken wraps from Crazy Bowls and Wraps. (Or being able to shower with my Herbal Essences Coconut Water + Jasmine Shampoo and Conditioner 🤩)

Margaret Fitzgerald

Margaret Fitzgerald — Media Strategy Intern

School: University of Arkansas

What I’m Most Excited For: Learning more about this field beyond my college classroom!

Word to Describe Ourselves: Funny

What I Would Miss the Most in Space: I think I would miss gravity and doing things normally! 100%. 👩‍🚀 

Erin Wunderlich

Erin Wunderlich — Account Manager Intern

School: University of Illinois Urbana-Champaign

What I’m Most Excited For: I’m most excited to work on real-world projects and gain valuable insight from the amazing industry professionals at HLK.

Word to Describe Ourselves: Imaginative

What I Would Miss the Most in Space: My cats! I love my fur babies 🥰🐱

Collin Clark

Collin Clark — Social Communications Manager

School: University of Missouri-Columiba

What I’m Most Excited For: To work alongside such profound and educated individuals at HLK and to create new and exciting work through our projects. 

Word to Describe Ourselves: Motivated

What I Would Miss the Most in Space: I would definitely miss golf and playing sports in space, no gravity would make those things a bit undoable. 🏌️‍♂️

Hunter Bickel

Hunter Bickel — Copywriter Intern

School: University of Missouri

What I’m Most Excited For: I am excited to work on a full team.

Word to Describe Ourselves: Adventurous

What I Would Miss the Most in Space: Breakfast food 🍳🥞

Haley Hoffman

Haley Hoffman — Art Director

School: University of Missouri–St. Louis

What I’m Most Excited For: Working on real projects that can make an impact and working with so many amazing people!

Word to Describe Ourselves: Dedicated

What I Would Miss the Most in Space: Watching my plants grow up! 🪴

Let’s get ready to blast off into week 1! 🌙

Chapter 6: A Photo Finish

With our final week upon us, we knew we had to finish strong – not only with our Diamond campaign, but with the internship altogether. Over these past six weeks, we’ve learned a LOT. Like, a lot LOT.

Besides gaining valuable industry experience and campaign knowledge, we learned interpersonal communication and how to manage work-life balance. We faced many challenges over the course of our campaign: losing a team member, the flu, sinus infections, and the dreaded start-of-August-college-move-in period. Despite all this, we finished strong and put together a rockin’ campaign.

The first half of our final day was filled with excited anxiety – adding finishing touches to our campaign, practicing our pitch, and cleaning up our deck. The second half was bittersweet – goodbyes to our mentors and other friends we’ve made along the way.

So, for one last time…

Hey Adpollo 11, what advice would you give to the Summer ‘22 Launchpad Interns?

Meet as many people as possible! HLKers come from all different backgrounds. You never know what you may have in common with someone! Make the most of Slack, email, Linkedin, and your coffee chats!
— Jamie, Copywriter
Take everyday one step at a time. Don’t be afraid to ask questions – people are there to help you, and nobody expects perfection.
— Erica, Media Strategist
Trust the process! Rome wasn’t built in a day, and neither was a perfect creative plan!
— Madeline, Planner
Take your time getting familiar with your role, and don’t be afraid to ask questions!
— Anel, Art Director
Bond, bond, and keep bonding with your team! They will take you far!
— Hannah, Content Strategist

Before we sign off…how could we end this internship without some pomp and circumstance? Cue Adpollo 11’s Launchpad Superlatives!

  • Anel Mehmedovic – Most Likely to Quietly Take Over the World

  • Madeline – Cutest pet (love ya, Marceline!)

  • Erica – Chicest Glasses

  • Hannah – Quirkiest Instagram Feed

  • Jamie – Best Emoji Usage

We’re so grateful to have been a part of this wonderful agency and have the opportunity to make our mark in the ad world. We would like to thank our mentors (Jenny Travers, Nicole Conoyer, David Hamernick, Charlie Nowell, Alex Cadice, Dan Hopmann, and Allison Bergmann) along with Andrea Henderson and everyone else who made this happen.

We’ll miss you, HLK, but we won’t be strangers <3

xoxo,

Adpollo 11

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Chapter 5: Coasting Through the Stratosphere

By Anel Mehmedovic

Week five was all about the group coming together and working hard to solidify our two creative concepts. Prior to this week, we focused all of our attention on research and making sure we had the facts to support our reasoning. 

A challenge for our group was figuring out which ideas we needed to flush out and which ones were not the best fit. With some help from our mentors, we managed to analyze our concepts closely and through some refinements, we figured out the best direction to move forward with.

Now, here is some food for thought…

Hey Adpollo 11, if you could ask your pet any question, what would it be?

Why do you randomly roll around in the grass?
— Anel, Art Director
You know the mailman isn’t the enemy, right?
— Jamie, Copywriter
Why do you feel the need to chase a car up the driveway after it has already left... you watched it leave?
— Erica, Media Strategist
Why do you bark at inanimate objects? You’re smarter than that!
— Hannah, Content Strategist
Be honest...do you feel naked without your collar?
— Madeline, Planner

Chapter 4: A New Client on the Horizon

Ground control to Major Tom, we’ve moved onto the next frontier: a new client!

We finished our Channel campaign strong – who knew corn would make for such an interesting campaign?! With one client under our belt, we felt confident starting week 4 with our new client, Diamond.

Casey and Bella briefed us on Diamond’s brand situation, audience profile, and campaign proposition. We started with research: category, consumer, and company oh my! No matter corn or kitchen cabinets, Adpollo 11 is ready to tackle any client head-on.

Speaking of kitchen cabinets…

Hey Adpollo 11, if you could magically stock your kitchen with one food for the rest of your life, what would you choose?

An endless supply of peanut m&m’s would make me the happiest person. Who doesn’t love the taste of chocolate and peanut butter together?!
— Erica, Media Strategist
Flavor-blasted goldfish, period. I can seriously go through an entire bag in one sitting, an unlimited supply would be dangerous!
— Madeline, Planner
Annie’s white cheddar mac & cheese, without a doubt.
— Hannah, Content Strategist
Chobani flip cookies & cream yogurt, because what tastes better than cookies and cream?
— Anel, Art Director
I’d love a magical, lifetime supply of skinny pop. A bottomless bag of popcorn? Sign me UP.
— Jamie, Copywriter

Chapter 3: Three Weeks Down, Three Weeks To Go

Over the past three weeks, Adpollo 11 was tasked with creating a campaign for Channel seed. When we first began the project, we were lost on where to begin. It took long hours of research and meeting with our mentors to finally get set on the right path.

This first project allowed us to create a target demographic all on our own and build a whole campaign around reaching potential Channel Seedsmen. With our team down to a team of six rather than the traditional seven, we learned very quickly that we would have to work together and use each other's knowledge to get through our project.

After we completed the practice pitch at the end of week two, the team took all of the feedback provided by our mentors here at HLK and implemented it into the final campaign pitch. We created an even stronger final pitch, highlighting two well-built creative concepts. Looking back on all our hard work put into weeks one, two and three, we can reflect on what we have learned to generate an even stronger vision this second time around.

Hey Adpollo 11, what did the first project teach you about teamwork?

“Working together to build creative ideas makes them so much stronger because you are able to receive the thought process of others who can help fill gaps and as always two (or six) brains are always better than one!” - Erica Klenke, Media Strategist


“Our Channel project taught me how important it is to start work with fresh eyes. A lot of times throughout the process, I found myself stuck in a one-track-mind cycle. It’s so important to take a minute, step back, look at the larger picture, and then start again with a new perspective. The campaign process, especially copywriting, becomes repetitive and uninspirational when you’re working with blinders on.” - Jamie Gordon, Copywriter


“The first project taught me that everyone has something valuable to bring to the table. Sometimes hearing a different point of view or perspective can open up a campaign to new growth, even if it changes direction. When I was stuck, I found it valuable to brainstorm with my teammates, who help ground me when I feel like I’m in a creative spiral.” Madeline Nichols, Planner


“Teamwork is all about trusting the ideas, comments, and concerns brought to light by those around you. If you don’t have faith that your team is trying their best to guide the campaign in the right direction, then you shouldn’t be on a team!” – Hannah Gedwill, Content Strategist


“Teamwork can turn a good idea into a great idea. By brainstorming in a group we were able
to utilize each person's unique strengths and then consolidate all of our ideas into a great strategy.” - Anel Mehmedovic. Art Director 


Chapter 2: Following the Road Map

After countless hours of research and road-mapping, our team did it - we created our first deck for Channel Seed! It might have taken countless meetings and messages via Slack, but it was worth the hard work when our mentors told us how impressed they were. But, in the wise words of Hannah Montana, nobody’s perfect, you live and you learn it

Corrections, notes, and creative commentary aside, our team of six felt accomplished, and more importantly - proud of ourselves. I don’t think any of us realized what a crash course in corn this project would be - now we can say we’re officially agriculturally-versed.

Sticking to our road map is essential from here on out. Much like the Olympics, we pass the baton down through each member of our team, from the creative brief to our final deck (I had to drop the Olympics somewhere in here, I’m WAY too excited for the games). But, after a grueling week of grammatical changes, paraphrasing research, and thinking of the big picture, a relaxing weekend is exactly what we needed. On Monday, we continue our fine-tuning of concepts, as we approach the week with fresh eyes.

But in the meantime…

Hey Adpollo 11, what cat meme represents your week 2?

Madeline checking herself out in the 360 Zoom practice pitch

Madeline checking herself out in the 360 Zoom practice pitch

Erica with 30+ tabs open

Erica with 30+ tabs open

Hannah slack calling her mentor for the 700th time to ask a question

Hannah slack calling her mentor for the 700th time to ask a question

Jamie when David and Kari both liked the same line of copy

Jamie when David and Kari both liked the same line of copy

Emily when we finally get the flow of our script right

Emily when we finally get the flow of our script right

Anel when photoshop crashes and he’s trying to make last minute changes

Anel when photoshop crashes and he’s trying to make last minute changes

Chapter 1: Adpollo 11 is Ready for Liftoff!

Welcome to the second session of HLK’s Launchpad Internship Program. Though none of us interns have ever ventured into space (at least not that I know of), in one short week, we have surely experienced some of the emotions that astronauts likely feel before being launched into the cosmos. Nerves, excitement, passion, and a sense of eagerness were practically radiating through our computer screens. Our first week was packed full of Google Meets, tall cups of coffee, and as many questions as stars in the night sky, but we are so ready to get started. Well, I suppose now is a good time to meet the crew aboard Adpollo 11.

 
ADPOLLO LOGO.png

Emily Stisser – Account Manager

School: Miami University in Ohio

Favorite Food: I am a pasta girl at heart. Although I recently had to go gluten-free, it’s been fun trying new recipes for all my old faves.

Dream Job as a Kid? Fashion designer 

Why HLK? I was looking to dip my feet into the world of advertising and this was the perfect opportunity. As a native St. Louisan, I’d heard nothing but raving reviews about HLK and knew it offered exactly what I needed for this summer. 

If you could only bring one thing with you to space, what would it be and why?: I think a film camera. Do those even work up there?

Madeline Nichols – Account Planner

School: University of Missouri- Columbia

Favorite Food: My stepmom’s gumbo! She makes her own fresh seafood base and uses blue crab caught straight from the gulf!

Dream Job as a Kid: Veterinarian by day, pop star by night! I don’t know, I guess as a kid I didn't think I’d ever need sleep. Dream big!

Why HLK? When I was looking for an internship, I wanted to learn from a company who values people over anything else. After looking into agencies and finding HLK, I felt as if my values aligned with those HLK stands for. Plus, once I met with Jenny Travers, I knew I had found my people!

If you could only bring one thing with you to space, what would it be and why? Definitely my Weenie dogs. They’d look cute in a space suit :-)

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Hannah Gedwill – Content Strategist

School: University of Missouri-Columbia (Alum *sad face*)

Favorite Food: Judge me all you want, but I love a good bacon, egg and cheese sandwich on an everything bagel.

Dream Job as a Kid? Pediatrician 

Why HLK? As a very indecisive gal both personally and professionally, I wanted to work somewhere that encouraged me to try new things. For me, that meant taking on the role of Content Strategist, and I can’t wait to dive in. 

If you could only bring one thing with you to space, what would it be and why?: A Buzz Lightyear action figure because…. Well, you know why.

Erica Klenke – Media Strategist

School: Missouri State University

Favorite Food: Buttered noodles

Dream Job as a Kid: A writer for the New York Times

Why HLK? When first learning about HLK I knew little-to-nothing about agencies and what their work entailed, but after meeting with Dan Hopmann in my first phone interview I knew this would be an amazing opportunity for me to learn and I couldn’t miss out. 

If you could only bring one thing with you to space, what would it be and why? I’d take a deck of cards with me because personally I am a huge solitaire/card game fan and it would allow me to stay entertained.

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Jamie Gordon – Copywriter

School: University of Illinois at Urbana-Champaign

Favorite Food: Ben & Jerry’s Phish Food ice cream

Dream Job as a Kid: Veterinarian

Why HLK? It’s important to me that my workplace supports personal growth alongside professional progress. HLK is the perfect place to begin my copywriting journey because the agency cares about us as people, not just employees.

If you could only bring one item with you to space, what would it be and why? I’d bring David Bowie’s “Ziggy Stardust” album to really set the tone for being in outer space!

Anel Mehmedovic – Art Director

School: University of Missouri - St. Louis 

Favorite Food: A big bowl of chicken and rice

 Dream Job as a Kid? I’ve always had a passion for art, as a kid I dreamed about being
a big-shot artist.

Why HLK? I want to be part of a culture that supports the growth and development of its employees and I believe that HLK is the perfect place. 

If you could only bring one thing with you to space, what would it be and why? Jell-o pudding, because who wouldn’t want to eat delicious floating pudding in outer space?

5…4…3…2…1…

 

Chapter 5: The Descent

Prepare for landing

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It’s time to buckle up because we’re finally preparing for landing. It’s hard to believe our time with Launchpad is nearly over. It hasn’t been smooth skies for our whole journey but luckily we’ve had some amazing copilots to assist us throughout our journey.

All of us want to take a little time to give shoutouts to our OUTSTANDING mentors that stood beside us through all of the ups and downs.

Throughout my six weeks at HLK, Taylor went above and beyond to ensure I got the most out of my experience. Whether it be her daily check-ins, setting up one-on-one meetings for me to learn more about other departments or even inviting me to go get lunch with her team, she truly went the extra mile. I am so grateful for her mentorship and look forward to maintaining close contact beyond the Launchpad program.
— Callie MacDonald
Laura has been the best mentor I could’ve asked for! I’m so thankful for her intentionality and continuous feedback. She has been so helpful every step of the way and has consistently made herself available. This internship has been such a great experience, and Laura is a big part of why I say that!
— Natalie Turner
Alex has been so welcoming to me and made my experience at HLK so valuable. His advice was always helpful for our team’s success and very much appreciated!
— Emily Cheng
Bill has been so helpful and welcoming to me and is always willing to make time in his busy schedule. He is incredibly talented and I’ve grown so much as a designer and have learned SO much from him. I’m so grateful for how much he has invested in me over the past few weeks and I always leave our meetings smiling from his fun personality. Thanks Bill!!
— Lauren Pavelec
These are some highlights about my mentor: Kristen is enthusiastic and is constantly willing to help. She is creative and always has excellent feedback. Kristen is passionate about HLK and has adjusted quickly to her new role.
— Charlotte Fox
As the copywriter intern, you really need somebody to check your work. Nicole has been a super supportive and wonderful mentor through my HLK journey. She has really helped me on my creative journey so far!
— Jesse Hall
I could say so many awesome things about my mentor Tia! Tia has been part of the reason HLK has truly felt so welcoming in the last six weeks. She is always willing to walk me through career paths, day to day, or look over and talk about anything I need help with. I feel much more confident in my abilities in media and going into the industry with her guidance; Tia is the true definition of a mentor.
— David Rodriguez

We can’t thank our mentors enough for the time and consideration they invested in us these past six weeks. You guys are the best!

Thank you!

- The 7Ups