Chapter 2: Following the Road Map
After countless hours of research and road-mapping, our team did it - we created our first deck for Channel Seed! It might have taken countless meetings and messages via Slack, but it was worth the hard work when our mentors told us how impressed they were. But, in the wise words of Hannah Montana, nobody’s perfect, you live and you learn it.
Corrections, notes, and creative commentary aside, our team of six felt accomplished, and more importantly - proud of ourselves. I don’t think any of us realized what a crash course in corn this project would be - now we can say we’re officially agriculturally-versed.
Sticking to our road map is essential from here on out. Much like the Olympics, we pass the baton down through each member of our team, from the creative brief to our final deck (I had to drop the Olympics somewhere in here, I’m WAY too excited for the games). But, after a grueling week of grammatical changes, paraphrasing research, and thinking of the big picture, a relaxing weekend is exactly what we needed. On Monday, we continue our fine-tuning of concepts, as we approach the week with fresh eyes.
But in the meantime…
Hey Adpollo 11, what cat meme represents your week 2?
Madeline checking herself out in the 360 Zoom practice pitch
Erica with 30+ tabs open
Hannah slack calling her mentor for the 700th time to ask a question
Jamie when David and Kari both liked the same line of copy
Emily when we finally get the flow of our script right
Anel when photoshop crashes and he’s trying to make last minute changes