Over the past three weeks, Adpollo 11 was tasked with creating a campaign for Channel seed. When we first began the project, we were lost on where to begin. It took long hours of research and meeting with our mentors to finally get set on the right path.

This first project allowed us to create a target demographic all on our own and build a whole campaign around reaching potential Channel Seedsmen. With our team down to a team of six rather than the traditional seven, we learned very quickly that we would have to work together and use each other's knowledge to get through our project.

After we completed the practice pitch at the end of week two, the team took all of the feedback provided by our mentors here at HLK and implemented it into the final campaign pitch. We created an even stronger final pitch, highlighting two well-built creative concepts. Looking back on all our hard work put into weeks one, two and three, we can reflect on what we have learned to generate an even stronger vision this second time around.

Hey Adpollo 11, what did the first project teach you about teamwork?

“Working together to build creative ideas makes them so much stronger because you are able to receive the thought process of others who can help fill gaps and as always two (or six) brains are always better than one!” - Erica Klenke, Media Strategist

“Our Channel project taught me how important it is to start work with fresh eyes. A lot of times throughout the process, I found myself stuck in a one-track-mind cycle. It’s so important to take a minute, step back, look at the larger picture, and then start again with a new perspective. The campaign process, especially copywriting, becomes repetitive and uninspirational when you’re working with blinders on.” - Jamie Gordon, Copywriter

“The first project taught me that everyone has something valuable to bring to the table. Sometimes hearing a different point of view or perspective can open up a campaign to new growth, even if it changes direction. When I was stuck, I found it valuable to brainstorm with my teammates, who help ground me when I feel like I’m in a creative spiral.” Madeline Nichols, Planner

“Teamwork is all about trusting the ideas, comments, and concerns brought to light by those around you. If you don’t have faith that your team is trying their best to guide the campaign in the right direction, then you shouldn’t be on a team!” – Hannah Gedwill, Content Strategist

“Teamwork can turn a good idea into a great idea. By brainstorming in a group we were able
to utilize each person's unique strengths and then consolidate all of our ideas into a great strategy.” - Anel Mehmedovic. Art Director