Chapter 4: A New Client on the Horizon
Ground control to Major Tom, we’ve moved onto the next frontier: a new client!
We finished our Channel campaign strong – who knew corn would make for such an interesting campaign?! With one client under our belt, we felt confident starting week 4 with our new client, Diamond.
Casey and Bella briefed us on Diamond’s brand situation, audience profile, and campaign proposition. We started with research: category, consumer, and company oh my! No matter corn or kitchen cabinets, Adpollo 11 is ready to tackle any client head-on.
Speaking of kitchen cabinets…
Hey Adpollo 11, if you could magically stock your kitchen with one food for the rest of your life, what would you choose?
“An endless supply of peanut m&m’s would make me the happiest person. Who doesn’t love the taste of chocolate and peanut butter together?!”
“Flavor-blasted goldfish, period. I can seriously go through an entire bag in one sitting, an unlimited supply would be dangerous!”
“Annie’s white cheddar mac & cheese, without a doubt.”
“Chobani flip cookies & cream yogurt, because what tastes better than cookies and cream?”
“I’d love a magical, lifetime supply of skinny pop. A bottomless bag of popcorn? Sign me UP.”