Career Fair Coverage: Lindenwood University

I caught up with Meredith Osborn, HLK’s HR Director after she met students at Lindenwood University’s career fair, and it seems that HLK was a big hit!

HR Director Meredith Osborn and Lindsey Wolfgang, former Launchpad intern

HR Director Meredith Osborn and Lindsey Wolfgang, former Launchpad intern

Most students were interested in the Launchpad internship for next summer – which is great, because that means that word about this awesome program is traveling fast! This is probably thanks in part to former intern Lindsey Wolfgang, who is now getting an MBA and working in the career center (watch out in the weeks to come for a special “Where Are They Now?” post to read more about what she’s been up to).

Meredith met with students studying marketing, business, design and sports management at Harmon Hall on Lindenwood’s campus. Many different majors can make you uniquely qualified for an internship at HLK, not just advertising or communications, and HLK is always looking for the best of the best. 

Don’t forget to keep checking our blog for insight into applying for different Launchpad positions. Our intern mentors are opening up and giving advice for your resumes and cover letters, so you won’t want to miss it! Check out the first post for the research / analytics position here:

http://launchpad.hlkagency.com/launchpadblog/2014/9/12/so-you-want-to-be-a-launchpad-intern-part-1-researchanalytics


So You Want to be a Launchpad Intern? Part 1: Research / Analytics

Research and analytics are not always the first thing that comes to mind when you think of advertising, but they are an extremely important part of what we do here at HLK! Research / Analytics interns will learn a lot about measuring successful digital advertising and gaining insight into target audiences. Numbers can help us put together stories about the people advertising tries to serve, and that enables us to produce better work in all aspects of a project.

Stephanie Glastetter, Director of Research and Analytics, has a couple of do’s and don’ts for resumes and cover letters when applying for HLK’s Research / Analytics internship:

Do avoid typos and vigorously check your resume, cover letter and any other materials for mistakes. Attention to detail is a big part of the job, and a mistake can get your information thrown out before it even makes it into the right person’s hands.

Don’t include irrelevant information on your resume. Were you a lifeguard in high school? Good for you. It’s unfortunately not going to help you in an advertising agency, so it’s best to include only relevant experience. It’s also important to note that if you’re going to submit a resume that is longer than one page, make sure it’s for a VERY good reason. The internship mentors read through a lot of resumes and anything that’s too long is just going to get skimmed over.

Stephanie Glastetter, Director of Research and Analytics

Stephanie Glastetter, Director of Research and Analytics

Do have a cover letter! Even if the application or prompt doesn’t ask for one, it is always a good idea to include it anyway — especially if you are a little bit lacking in experience. Showing that you have a passion for learning and are very interested in research and analytics can go a long way, and a cover letter is great way to show that. You can include information that you like reading about (if it’s relevant to the position) and other interests you may have that will make you a good fit.

Don’t stress about not having a ton of experience — HLK’s program is an internship meant for college students and recent grads, so we understand that your goal is to learn! We’ve all been there.

Even if you’re not an advertising or communications major, don’t count yourself out just yet — many different majors and backgrounds can make you a good fit for a research and analytics internship at HLK, only a few of which are economics, political science, business, psychology and sociology.

Stay tuned to the Launchpad blog for more resume and cover letter tips for the other internship positions! 

 

Read our creative internship advice here. 

Read our account management internship advice here. 

From Intern to Full-Time

First of all, I am beyond excited to be writing this blog post about being the first person from the Launchpad program to become a full-time employee at HLK! The past few months have been a whirlwind.

After my internship at HLK ended in July, I had to make a quick decision about what I was going to do next. Since I’m originally from Chicago, my options were to either move to Chicago and live with my parents (love you Mom, but no thanks) or move to St. Louis and dive into the unknown (headfirst, obviously). Choosing the latter was a risky decision, but as it turns out, totally worth it!

One of the coolest things about my new job here is that I have taken on a brand new position for the agency. As HLK grows, taking on and producing more work than ever before, it’s so important that everything we do is reviewed extensively. As a Proofreader/QA Specialist, I get to be a part of the process that ensures our work is the best it can be. My experience as a copywriting intern made it possible for me to easily step into this role; I had a lot of opportunities to help proofread for grammar and consistency during my time with Launchpad.

One of the biggest things I’ve learned in my first two weeks on the job is that you won’t know everything the minute you step into your new position. Part of my role here is to help test websites and make sure everything works as it should, so that the product we deliver is the product that we promised to the client. I had never done anything like this before, but everyone at HLK has been more than happy to help me learn the ins and outs of the process and share tips with me. Working full-time is going to be a learning experience no matter what; college simply doesn’t provide you with every single thing you need to know in order to do your job. The learning experience doesn’t end when the internship is over, and that’s one of the coolest parts about working at HLK.

I definitely feel the opportunity to grow not only as an employee, but also as a person. Even though I’m no longer an intern, HLK has not abandoned encouraging me to learn new skills and try new things. I’ve witnessed so much growth not just in myself, but in the people I work with every day. It’s an incredible opportunity to get to work with an agency that really cares for the people who work here and wants to see them happy in their jobs and their lives.

As it stands right now, I’m incredibly lucky, grateful and excited to come to work every day as I anticipate all the projects I will work on and the things I will learn. Looking back on my path to getting where I am, my best advice to those of you who are still out there pounding the pavement is to make sure you never stop asking questions. It’s always been my goal to avoid pigeon-holing myself into being a person with only one skill set; I want to be an employee of many talents (not just copywriting or editing), and I’ve found that this has served me incredibly well.

The Launchpad internship was one of the best professional experiences I’ve ever had, and I hope this blog post came across as genuinely as I really feel. I strongly encourage anyone looking for a career in advertising to check out what HLK has to offer, because it is SO much. I’m just one example of the many opportunities for growth here and I hope that there will be many more to come. Apologies in advance for the cheesy lingo, but…intern, over and out; full-time employee, ready to launch.  



Cheers to Launchpad

Two months ago, most of what I knew about an internship came from episodes of The Office and visions of Anne Hathaway sitting at a desk as Meryl Streep walked by throwing things at her in 'The Devil Wears Prada'. While I have always known that these ideas weren't accurate, it couldn't be more untrue about the way things are for an intern at HLK. in light of this, I've formulated a few of the assumptions I had made about my prospective experience six weeks ago and paired them alongside truths about my time at HLK. If this doesn't give you a good idea, then who knows what you'd do with a creative brief.

 

What I envisioned....................What I experienced

coffee runs for boss....................................mentor offering me to use Keurig in her office at any time

writing content that will never be read...........getting constant feedback on the blog from mentors

huge, intimidating meetings........................small, interesting meetings with all questions welcomed

designated desk with no optional work areas.......freedom to work on a bean bag or ride the trike

miss my pup all day...............................distract myself with the dogs of the office wandering around

constant monitoring of my work process...............meeting with department leaders to share ideas

eating alone at my desk......eating with other interns on the mezzanine with a skyline view of STL

going to the gym on Monday night..........playing sand volleyball with coworkers on Monday night

being told "that idea sucks"................being told "i like that idea, maybe you could push it further..."

refilling my water bottle midday...........................meeting in the kitchen for a sangria tasting midday

intimidated by the task at hand...............................working with mentors that guided me throughout

 

Team Quasar cheersing to Launchpad

While a bad internship might make for a good sitcom or dramatic movie, a place where I've made connections and friends while being challenged and creating awesome ideas that I'm passionate about with the occasional opportunity for sitting outside with a beer during lunch break sounds like a much better life experience.

 

So, cheers to Launchpad.

 

 

STL Insider's Guide for Every Mood

Forbes says St. Louis is one of the best cities for job-seeking college graduates, and we couldn’t agree more. However, we agree for more reasons than just the affordable cost of living and high workplace happiness.

Outsiders are well aware that St. Louis is great because of its rich traditions, such as Cardinals Baseball, Mardi Gras celebrations and great thin crust pizza. Molly, from Cycle 1, touched on some of those classic places that make St. Louis, well, St. Louis-y. While those staples are important, they only skim the surface of what the city has to offer. There are many hidden gems within the city and the surrounding areas that make it special. There is something for every mood and personality. So, here’s the insider's perspective of suggestions, depending on your mood.

Ted Drewe's Frozen Custard, Chippewa Street

Ted Drewe's Frozen Custard, Chippewa Street

Sweet Tooth who doesn’t like a little sugar rush after work?

Bailey’s Chocolate Bar

Ted Drewe’s Frozen Custard

Tropical Moose Snow Cones

 

 

Gamlin Whiskey House, Central West End

Gamlin Whiskey House, Central West End

Night Out On The Town because sometimes happy hour lasts until close.

Gamlin Whiskey House

Sub Zero Vodka Bar

The Dubliner

 

 

City Museum on 16th off Washington Avenue

City Museum on 16th off Washington Avenue

Feel Like a Kid Again let’s face it, kids have it pretty good.

Venice Cafe

City Museum

Fitz's

 

 

Soulard Farmer's Market in Soulard

Soulard Farmer's Market in Soulard

Switch Things Up great places to try when you’re craving a little culture.

Anthonino's Taverna

Seamus McDaniel’s

Soulard Farmer’s Market

 

 

Grafton, Illinois winery

Grafton, Illinois winery

Day to Explore  because sometimes you get stir-crazy after being in the office for hours.

Katy Trail

Grafton wine countries

Forest Park

 

 

St. Louis has more to offer than what first meets the eye. Of course, it’s a place where you can enjoy the city classics without breaking the bank, but it’s also more dynamic than most know. After you visit a few of the places we’ve mentioned, it's easy to understand. It’s urban. It’s scenic. It’s diverse. St. Louis isn’t a place where you have to choose what you want, because you get a little bit of everything and then some.

Like Working at TGI Fridays Without All the TGI Fridays

Even though our space might be a little crammed in the Launchpad office, the Art of Living building in which HLK lives offers many other places to be productive.

Let's take a little tour.

Author before moving around to write this post 

Author before moving around to write this post 


Kitchen Booth

Author in kitchen booth without mozzarella sticks 

Author in kitchen booth without mozzarella sticks 


Conveniently located next to the kitchen, the appropriately-named kitchen booths offer a little nook, perfect for working in an environment that feels like a TGI Friday’s without all of the TGI Friday’s-ness of a TGI Friday’s. Although some mozzarella sticks would be nice, they would probably just make my keyboard greasy.


Kitchen Couch

Author looking literally shady on the kitchen couch due to sun 

Author looking literally shady on the kitchen couch due to sun 

Situated near a massive window overlooking the overflow parking lot, the kitchen couch area is where I go when I want to spread out. The couch is comfortable enough to sit on for long periods of time, but not comfortable enough for naps. (Not that I’ve tried to nap on that couch before. I would never do that.)


Mezzanine

Author attempting to (and failing at) taking a picture outside

Author attempting to (and failing at) taking a picture outside

On the top floor of the Art of Living building exists a small strip of office space occupied by a couch that might be too comfortable, a long table and a pretty incredible view of the STL skyline. For those who watch a lot of Mad Men and think that great ideas come from staring out of windows, that’s kind of true up on the mezzanine. Except there is a significant lack of drinking, smoking and suits.


Basement

Author getting scared in the basement 

Author getting scared in the basement 


There’s a ping-pong table, a veritable labyrinth of old office supplies and the snack vending machine. Who am I kidding? This is not a suitable place to get work done. But I will grab a Diet Coke.


Underneath My Desk 

Crouching underneath where I usually work seemed like a good way to shake things up without having to actually move that much. But then my back hurt and sitting curled up in a ball just wasn’t really worth it anymore.

Author hitting his head on the bottom of the desk

Author hitting his head on the bottom of the desk


In the Bathroom 

Author making a bad decision to work in the bathroom 

Author making a bad decision to work in the bathroom 

I thought this would be a good idea for some reason. It wasn’t. I don’t really want to explain.


If you’re one of those people who is afraid to join the real world because you’re afraid that it’s going to require planting yourself at a cubicle from 9-5 everyday, working at HLK couldn’t be further from the truth. No one really cares where you work (except for the bathroom because that was weird) as long as you get your work done and get it done well.

The Drawing Board

Someone once asked me what my favorite part of the creative process was and to that I answered ‘nothing.’

I don’t despise what I do, quite the contrary. Turning an idea into reality (or a close facsimile) is one of the most exciting things I can think of, especially when I look back at what I started with… nothing. A blank canvas, a clean slate, call it what you will. Every project starts there, and for me there's no other place I'd rather be.

Think about it, from here you can literally go anywhere. Perhaps you might decide to ‘this’ in place of ‘that’ or ‘zig’ where others might ‘zag’. The paths are many and the possibilities endless! That’s why I love brainstorming so much. There are no wrong answers, just ones that seem, for some reason or another, more true. In a way, it’s a lot like fishing, you wait (for what sometimes seems like forever) for a bite. And like fishing, the more lines you cast out, the greater your chance of catching the big one. But before you set your boat adrift among the hypothetical waves of your imagination, it’s important to carve out a little place where your thoughts can gather and organize. Socrates had his scrolls. Galileo collected manuscripts. We have our white boards. Way back in the early days of cycle 1, the freshly painted walls of our Launchpad office began to quickly subside into the ranks of obscurity. Research documents, Post-It notes and cat memes hung from every corner of the office with all of the spontaneity that might remind one of the set of the movie Se7en. It became apparent that our creative process, while spirited, could benefit from a little organization. You can imagine my astonishment when, following a simple ‘wouldn’t it be great if’ moment, Bill Hughes, the H in HLK, stopped by to tell us he’d ordered whiteboards for our office.

A critical part of working in a group is making sure everyone is on the same page. When balanced with regular time to regroup and reflect, collaboration can be a beautiful thing. Did the success of our team hinge upon and a piece of laminate and set of dry erase markets? Of course not, like most anything it’s merely a tool to facilitate productivity. But for me, nothing beats a creative brief, a cup of coffee and a good old whiteboard.

I Still Have Sand in My Shorts

Before joining the HLK sanctioned sand volleyball team, I made it very clear to Programmer/Designer and Team Captain Elise Hecht that volleyball was not really my sport. The last time I had ever tried to play volleyball was my junior year of high school in a class aptly named “Volleyball, Tennis & Badminton.” But once Elise explained that this volleyball was more “drink beer and trash talk” than “play volleyball,” I was committed.

At Trueman’s Place in Soulard, there’s a single beach-­like battleground tucked behind a pretty standard bar and patio. I quickly realize that whoever decided to put 30 foot tall nets around the court was a genius ­  volleyballs are quick to come flying towards those more intent on enjoying a beverage than playing the game. I arrived shortly before the 9PM game time and the team was warming up with a couple buckets of Anheuser­Busch products. So far, Elise was right about the “drink beer” part of the HLK volleyball.

After a few brews, we make our way to the court to actually warm up. Our opponent for the night? A slightly less rag­tag looking group with a few tall, muscular dudes in headbands. Things were looking grim. Then things started looking even more grim when the first serve came flying over the net — a scorching line drive headed straight for a spot in the sand completely void of HLK players.

One nothing.

Two nothing.

Seven nothing.

I think it was eight nothing before we earned a point, I can’t really remember. It was a blur.

We lost the first game, somehow managing to scrounge up at least a double digit amount of points before finally succumbing to an impressive opposing squad. As was the post­game custom at Trueman’s, we came together for some “good game” high­fives and made our way back to the buckets full of Anheuser­Busch products to refuel. It was much needed.

Our plan for game two, as dictated by Senior Art Director Rob Hutti, was simple: “get the ball over the net.” Miraculously, it worked. We won the game by slim margin, forcing a third game in the best of three series. Winning a game was a big deal — it wasn’t something that happened too often. But there’s something to be said about teams that can stick together despite a lack of victories. Without losing, winning would never really feel that good. And to this team, winning really felt good. The only thing keeping me from really getting excited was the excessive amount of sand that was already stuck in my shorts and would be sure to fall out in the drivers seat of my car later.

Game three went much like game one, which was disappointing after what looked like a glimmer of hope only a few minutes earlier. A few more “good game” high fives later we were back surrounding the buckets of Anheuser­Busch products. It wasn’t a bad place to be. Fellow intern Lauren and I chatted with some real life HLK­ers about everything from grocery stores to how interns should have to win at volleyball to earn a full time job. (Hopefully that’s not the case for me. I might be unemployed forever.)

The chance to talk to our newfound co­workers felt easier here than it did in the office. No longer were there desks or walls or fluorescent lights, but some ramshackle patio furniture and the shared experience of losing. I had an actual conversation with people that I passed in the kitchen. I laughed with people I only saw in the parking lot. I’ll be the first to admit that I’m hyper­competitive, even when it comes to friendly volleyball games. But even with the loss, I still left Trueman’s Place satisfied.

The 80/20 Rule

Regardless of your role at an agency, nothing is more important than being able to manage your time wisely. Those were a few wise words taken from Patrick, our strategy mentor, during the first week at HLK. At this point, I think I can vouch for that. Most things in life (effort/work, reward/money, output/time) are not dispersed evenly. Some things in life contribute more than others. I could create a long, elaborate post on this topic, but I'm not one to contradict. So, when you begin to feel overloaded with work or stuck on a small detail of a project, it is important to remember the following things:

 

1. Majority of results come from a minority of inputs.

2. Focus on the 20% of things that make a difference instead of the 80% that doesn't add much.

3. "Work smart on the right thing"

 

Okay, you get the idea, I'm saying the same thing over and over. If you didn't read anything in this post besides the sentences in bold above, you'd still be well on your way to understanding time management. The other 80% of the content supports, but isn't necessary to, the success of your understanding the importance of time management skills. And so, in the spirit of the topic, I digress.

 



The Ingredients of Good Experience

Here we are, at the beginning of week four, fresh off the first pitch and getting down to the grind on our second project. It’s crazy to think that we only have three weeks left. In addition to the challenges we have already faced and have yet to face, Team Quasar certainly hasn't forgotten the importance of just having a good time.

After three weeks, we have shared our worst ideas (and our best ideas), witnessed various status meetings, and proofed anything from mind-numbing product guides to exciting RFPs. At this point, we have worked on a client project all the way through and pitched the final product to our mentors, aka the client. Team Quasar had the opportunity to work with and learn from each other, all of who come from different educational backgrounds. In celebration of our successes at HLK so far, we’ve bonded over food and drinks at McGurk’s and delivered Ted Drewe’s ice cream to the entire office, which were both entertaining feats to say the least.

Immediately following the close of this internship, I will be returning to the University of Illinois to begin my last year of undergrad. Most college seniors are stuck between severe bouts of senioritis and desperately clinging on to every moment before graduation. Before HLK, I'd say I was leaning toward the latter. For the fall semester, I was enrolled in random electives that were “easy A’s” as well as a few advertising classes to wrap up my degree. I was ready to kick back and relax before the impending onset of the “real world”.

Getting to know my teammates and witnessing the skill required for every role has motivated me to learn more and, subsequently, change my senior schedule for the better (why was I enrolled in ice skating?). Now, I’m signed up to take classes such as media entrepreneurship, media sales, and persuasive writing. While maybe they aren't "easy A's", these courses will help me understand more about the industry, and, therefore, become a better team player in my future career. Like I said earlier, I’m not forgetting to have fun. Coaching wheelchair basketball is one course I kept on my schedule that will definitely fulfill that requirement.

Beyond the Application: Improving Your Presence on LinkedIn

As a recent college graduate, something I’ve been working on is tweaking my online presence to impress advertising professionals. Facebook and Twitter are now second nature to me, but LinkedIn has always felt a little strange. After growing tired of guessing what’s appropriate etiquette for LinkedIn, I decided to ask the woman who’s in charge of finding the best and brightest for HLK - HR Director, Meredith Osborn.  

One thing that surprised me was how influential LinkedIn is when landing an interview. When Meredith receives an application, she says that the first thing she does is go straight to the applicant’s LinkedIn profile. It allows for a more in-depth, proactive search that isn’t narrowed to one page. It’s an important part of her hiring process, and since she’s the one who does the hiring for the Launchpad internship, here are a few tips she gave me on how to best use LinkedIn to your advantage:

1. Include a hyperlink of your profile on your resume. This will take Meredith directly to your page and will ensure that she receives even more detail on all of your past experiences. Plus, you’ll save her more time, and that could potentially get you some brownie points.

2. Don’t be shy – ask for a recommendation from a professor or supervisor. LinkedIn recommendations give the writer more flexibility to write about you how they want and when they want. It’s much easier, more personal and takes less time than formal letters of recommendation.  

3. Connect with whomever you can. The more people that you connect with, the wider your search possibilities. You do not have to be the person’s best friend or co-worker before you can connect with them. Make sure to include a personal note if the person you want to connect with isn’t a just a peer or friend from school.

4. You can join up to 50 groups – start joining! Groups are a great way to learn about job openings and networking events. It also shows that you keep up with industry news and might even offer opportunities to interact with agencies.

5. Maintain contact with recruiters. If you notice regular job postings, keep in contact about once every month. Other than that, send a friendly note about every two months or so. This shows them that you’re interested.

6. Ask about potential internships or freelance work if there isn’t an opening. You know, it never hurts to ask! Internships and freelance work are one of the best ways to get your foot in the door. It will also show that you’re a proactive go-getter. Who wouldn’t want to hire that?

7. NO grammar mistakes. A profile that’s sloppily made is worse than having no profile at all. 


P.S. If you’re interested in interning here at HLK, Meredith is the gal that you need to know. Here are a few things about the woman who started the Launchpad program and gave me all of this wonderful LinkedIn advice.

 

The lady who helped launch Launchpad, Meredith Osborn, HR Director at HLK.

Meredith received a Bachelor of Science in Psychology at Southern Illinois University. After undergrad, she pursued a Master’s of Human Developmental Counseling at the University of Illinois. She spent the first several years of her career working as a Counselor at Saint Louis University while she also advised for several different Greek organizations. Meredith says that her experience in higher education has given her more opportunities networking with career counselors, universities and recent graduates. If you want to connect with Meredith, here is her LinkedIn.